They're landing in your inbox right now, and they're worth your time. But be honest: understanding MMMs and holdout studies was never the thing you were actually after.
That was always the real goal, not the measurement. Spend 30 minutes with both founders, bring your current vendor's report, and we'll show you where the incremental revenue is hiding and how we'd go get it.
Book your scoping call → Thirty minutes with both founders. Or keep reading to see exactly what we'd build.You did not hire a vendor to become a data scientist. You hired one so you wouldn't have to.
What you actually want is to increase incremental revenue. To walk into the board meeting and show, with statistical certainty, that the strategy you ran last quarter grew the business. To be the person who knew exactly what to do next. That is the job, and that is what gets you valued.
Knowing CTV was 3x incremental last quarter does not get you there. That was last quarter. It tells you nothing about how incremental CTV is this quarter, or today, or on the next dollar you spend.
So the real question is not whether you understand the measurement. It is whether you have a partner that turns it into the one thing you came for: more incremental revenue, quarter after quarter. A report tells you what happened. A partner tells you what to do next.
That partner is us. At our managed level, we build a continuous causal optimization loop, custom to your business, and run the whole thing for you:
The longer it runs, the sharper it gets. Every holdout and every MMM cycle teaches the system more about what is actually causal in your business, and that signal goes straight back to the ad platforms. With Stella as the brain that has full context of your business, the machine learning inside Google, Meta, and TikTok starts optimizing for incremental profit and incremental contribution margin, not just revenue from Shopify.
Most brands come to us thinking a cheaper tool will do all of this for them. It won't. Running the holdouts, reading the data science, operationalizing the output, it is a real lift, and for most teams it becomes overwhelming. The managed engagement exists precisely so it doesn't have to be your job.
Every engagement is scoped to your business. Pricing depends on the complexity of your data and how much of the loop you want us to build and run. For the largest, most complex brands, that means we come on site, sit with your team, and build it around how your business actually works.
On the call, bring your latest MMM or incrementality report from your current vendor. We'll go through it together, show you where it is strong and where it is leaving incremental revenue on the table, and walk you through exactly how Stella would build and run a continuous causal optimization loop for your business.
We will also tell you, before the call is over, whether we think Stella is the right partner for you, and what we would recommend if it is not. We turn down about 40% of enterprise inbound. Fit matters more than the contract.
Stella gave us the causal layer we needed. For the first time, we could tell finance exactly which dollars were incremental and which ones were just taking credit.
Looking forward to seeing your numbers.
